Wednesday, November 18, 2009

November 18, 2009

1) Select a brief passage from the reading and post it on your blog. Explain why you thought it was interesting.

"At one point in time advertisers were afraid of humor. Now they realize that humor sells, and many commercials are extremely funny. This humor generates what might be called a "halo-effect," a feeling of well-being that becomes attached to the products being advertised."

I think it's fascinating that people were afraid to make people laugh. To me it seems like the best way to break the ice is to say something funny, or make something funny and get a laugh out of people. Advertisers now realize that distracting people by humor really hides the fact that they are being manipulated.

2) What do you think were the authors key points?

- Economic influence
-Targeted groups, and who targets them
-Visceral and Behavioral components.
-Social and Cultural impact

3) Why is it important to have psychological understanding when it comes to advertising?

If the advertising agencies don't think about the consumers, then their products won't sell. It's crucial to think about the audience and how they will react to the ad. If they don't like it, chances are the product will flop. If you want to influence and manipulate people, you are going to have to think how they think, and furthermore make a plan attuned to their thoughts and reactions.

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