I observered Cabelas, a store who targets those who enjoy the outdoors, especially hunters.
Cabela's attempts to appeal to the rustic side of people, with a simple front with outdoor-features like stone and wood accents.
Once inside the store, you see more wood objects with a some of brushed metal accents, the store feels large and expansive. The merchandise is laid-out on tables and on shelves for easy access, some of the merchandise is held in glass cases with intricate displays of dead animals.
The cashier area mocks the rest of the store and is also really easy to access.
Cabela's tries to appeal to those who like to hunt, fish, and spend time outdoors, like things simple, and concise (majority of male hunters)
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